Wednesday, 22 May 2024

BWF News: Zheng Si Wei and Huang Ya Qiong Proud Ambassadors for ‘i am badminton’ Campaign

The Badminton World Federation (BWF) has appointed mixed doubles world champions and world No.1 pair, Zheng Si Wei and Huang Ya Qiong, as ambassadors for the ‘i am badminton’ integrity awareness campaign. This campaign serves as a platform for players to advocate and commit to clean and honest play. Zheng and Huang, known for their exceptional skills and sportsmanship, are honored to be role models for the badminton community.

Leading by Example

As ambassadors, Zheng and Huang understand the responsibility that comes with their appointment. Through their appearances on television and public platforms, they recognize the impact of their words and actions. They aim to inspire others by demonstrating respect, passion, and fair competition.

Zheng emphasizes the importance of respecting technical officials, opponents, and playing to the best of their abilities under fair and equal conditions. Huang believes that clean and honest play is vital for sports integrity, particularly for young players who must learn the right work ethic and moral values from an early age.

Continuation of a Great Tradition

Zheng and Huang join a prestigious lineup of elite players who have served as ambassadors for the ‘i am badminton’ campaign since its inception in 2016. These ambassadors collectively contribute to spreading the campaign’s key messages among the badminton community. They actively participate in badminton and Para badminton tournaments, where they share their commitment to clean and honest play with future generations.

Tham Khảo Thêm:  Badminton Pan America

BWF News

Fostering Sports Integrity

The work of the BWF’s Integrity Unit plays a crucial role in upholding the values of fair competition. Through the ‘i am badminton’ campaign, players like Zheng and Huang emphasize the significance of integrity in sports. Their dedication to clean play serves as an inspiration for young athletes, encouraging them to develop good habits and uphold moral values in their sporting journeys.


What is the purpose of the ‘i am badminton’ campaign?

The ‘i am badminton’ campaign aims to promote integrity and clean play within the badminton community. It encourages players to commit to fair competition and serve as role models for future generations.

Who are the ambassadors for the campaign?

The campaign has a roster of exemplary players who have been appointed as ambassadors. Zheng Si Wei and Huang Ya Qiong are the latest additions to this esteemed group.

How do the ambassadors contribute to the campaign?

The ambassadors actively engage with the badminton community by attending tournaments and sharing their experiences and commitment to clean and honest play. They serve as advocates for the campaign’s key messages.


Zheng Si Wei and Huang Ya Qiong’s appointment as ambassadors for the ‘i am badminton’ campaign reflects their standing as world champions and their dedication to fair competition. Their commitment to integrity sets an example for aspiring players and reinforces the importance of clean and honest play within the badminton community. Through their ambassadorship, they aim to inspire the next generation of badminton players to uphold the highest standards of sportsmanship. To learn more about the ‘i am badminton’ campaign, visit the Carnegiecentre.

Tham Khảo Thêm:  BWF News