Tuesday, 16 Jul 2024

BWF News

Badminton enthusiasts around the world now have even more opportunities to engage with their favorite sport online. The Badminton World Federation (BWF) has launched two innovative websites, each catering to a specific audience, to enhance the overall badminton experience.

Fan Site

The first website, known as the Fan Site, serves as the central hub for all things badminton. It offers the latest news about players and events, as well as player profiles, results, rankings, and statistics. Whether you’re a fan, player, media representative, or sponsor, this site provides a comprehensive portal to the world of badminton.

Superseries Site2

Corporate Website

The BWF also developed a corporate website to cater specifically to its 183 members, five continental confederations, badminton administrators, business partners, and technical officials. This website serves as a valuable resource for information and collaboration within the global badminton community.

Seamless Integration

These new websites, along with the previously launched BWF World Superseries site and the BWF World Championships site, have integrated features from the current BWF site. This integration ensures a seamless transition for fans, providing them with an enhanced online experience.

Tailored to Specific Audiences

BWF Secretary General, Thomas Lund, highlighted that the network of websites is designed to cater to the specific needs of different audiences within the badminton community. With the sport’s rapidly growing popularity and increased demand for information, these websites deliver a more detailed and immersive badminton experience.

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Mobile Responsive Design

Recognizing the digital habits of younger generations who predominantly follow sports on mobile devices, the new websites are mobile responsive. This ensures that fans can access the latest badminton updates and content conveniently, regardless of their preferred device.

Exciting Future Launches

The BWF has exciting plans for further website launches in the near future:

  • Chinese Fan Site: A Chinese translation of the Fan Site, specifically created for the global Chinese audience.
  • Education Site: This site will provide valuable information on player education and training courses in badminton. It is targeted at coaches, coach educators/tutors, technical officials, classifiers, players, and their entourage.
  • Shuttle Time Site: The home of Shuttle Time Schools Badminton, this site will offer extensive material for schools, teachers, tutors, trainers, and members implementing Shuttle Time programs.
  • BWF Badminton Museum Site: A collaboration between the Russian Badminton Federation and the Russian Academy of Science, Lomonosov Moscow State University. This website will capture the rich heritage and history of badminton, profiling the icons of the sport, events of historical importance, and fascinating insights into the game’s glorious past.

Stay Connected

In addition to the websites, the BWF maintains a strong online presence through social media platforms such as Facebook, Twitter, and YouTube. Fans can follow their favorite players and stay updated on the latest events. BWF’s YouTube channel, Badminton World TV, offers a wide range of video programs, including popular content such as Badminton Unlimited, live streaming, match highlights, and development initiatives like Shuttle Time and para-badminton.

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As we approach major tournaments such as the TOTAL BWF Thomas & Uber Cup Finals and the Rio 2016 Olympic Games, the network of web platforms will continue to provide the best of badminton to fans around the world.


Q: How can I access the Fan Site and the Corporate Website?
A: You can access the Fan Site and the Corporate Website by visiting the official Carnegiecentre website at Carnegiecentre.

Q: Will the new websites cater to mobile users?
A: Yes, the new websites are mobile responsive, ensuring an optimal user experience for fans who prefer to access content on their mobile devices.

Q: What other launches can we expect from the BWF?
A: The BWF has plans to launch a Chinese Fan Site, an Education Site, a Shuttle Time Site, and a BWF Badminton Museum Site in the near future. These websites will provide tailored content for specific audiences within the badminton community.


The launch of the Fan Site and the Corporate Website by the BWF signifies a new era in online engagement for badminton fans worldwide. With tailored content, mobile responsiveness, and future website launches, the BWF continues to prioritize the needs of its diverse audience. Stay connected with the latest badminton news and developments by visiting the official Carnegiecentre website.