Wednesday, 22 May 2024

MetLife Launches Youth Development Program in Hong Kong

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MetLife, the title sponsor of the BWF World Superseries, has recently introduced the “MetLife Badminton – Youth Development Program” in Hong Kong. This initiative, held during the Yonex-Sunrise Hong Kong Open 2014, aimed to teach young individuals eight essential life skills through a series of learn-to-play badminton workshops. The program focused on communication, respect, responsibility, trust, teamwork, decision making, goal setting, and leadership.

MetLife, being a responsible corporate citizen, is committed to implementing long-term community programs that incorporate sports and health and wellness activities. In collaboration with the Change Foundation and with the support of the King & Georgie Badminton Club, this project was developed to benefit the local community.

On November 20, MetLife organized a badminton festival in Tsim Sha Tsui to celebrate the graduation of over 100 participants from this meaningful program. The festival featured interactive badminton activities, fun games, and the opportunity for the young individuals to engage with former world-class badminton stars and local celebrities. The participants expressed their happiness, not only for the improvement in their badminton skills but also for the valuable life skills they gained throughout the program.

MetLife, being the second-largest health insurer in the region, believes that community outreach programs, like this youth development program, provide children with unique and engaging opportunities to better their lives. Ralph Brunner, Chief Marketing Officer at MetLife Asia, said, “Badminton is a fun and healthy way to share and teach key life values and skills to our next generation. It aligns with MetLife’s corporate philosophy of helping to improve people’s lives.”

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The festival also saw the participation of BWF Secretary General, Thomas Lund, who emphasized the importance of engaging the youth to foster the growth and popularity of badminton. Lund expressed his delight in partnering with MetLife, who shares the same vision of increasing youth interest in badminton and nurturing key skills for a better future.

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Former top men’s singles player, Morten Frost, also attended the event and highlighted the significance of involving younger generations in badminton. Frost stated, “Young people are the future of badminton. To make it more popular and increase participation, we need to engage the youth in a fun and interactive manner to sustain their interest.”

The festival concluded with a ceremony where all participants received medals and certificates of achievement. Additionally, MetLife donated all the badminton sports equipment used in the program to the participating schools, with the aim of promoting the spirit of badminton and sports in the future.

Lennard Yong, Chief Executive Officer of MetLife Hong Kong, expressed gratitude to all the VIPs, youths, and children who participated in the program. MetLife is dedicated to supporting local charity and community programs as part of its commitment to serving its customers and helping them pursue more in life.

FAQs

  • What is the MetLife Badminton – Youth Development Program?
    The MetLife Badminton – Youth Development Program is an initiative that aims to teach young individuals eight essential life skills through learn-to-play badminton workshops.

  • How was the program developed?
    The program was developed in cooperation with the Change Foundation and with the support of the King & Georgie Badminton Club.

  • What did the badminton festival entail?
    The badminton festival included interactive badminton activities, fun games, and the opportunity to engage with former world-class badminton stars and local celebrities.

  • What is MetLife’s commitment to the community?
    MetLife is committed to implementing long-term community programs that incorporate sports and health and wellness activities.

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Conclusion

MetLife’s “MetLife Badminton – Youth Development Program” in Hong Kong has successfully provided young individuals with the opportunity to learn essential life skills through badminton. This program, supported by the Change Foundation and the King & Georgie Badminton Club, aims to foster the growth of badminton and promote key values and skills among the youth. MetLife’s dedication to improving people’s lives is evident through their community outreach programs, like this one, which provide unique and engaging opportunities for children to better their lives.