Sunday, 21 Jul 2024

BWF World Superseries 2014-2017: A Growing Success Story

The Badminton World Federation’s (BWF) World Superseries tour has gained immense popularity and success over the years, and it shows no signs of slowing down. As we look forward to the upcoming third cycle, there is every reason to believe that it will surpass its previous phases.

During a recent meeting held in Kuala Lumpur, BWF Deputy President Paisan Rangsikitpho highlighted the significant growth in crucial areas such as media and sponsorship revenues, as well as broadcast viewership. The BWF’s online channel, in particular, has seen a surge in viewership, both in terms of television distribution and online streaming via

With these positive developments, Rangsikitpho expressed his optimism about the new 12-tournament series set to begin next year. He also shared that Australia, along with the Oceania confederation, will be joining as hosts, marking the first time a Superseries event will be held outside of Asia or Europe.

The growing interest in badminton as a sporting spectacle is undeniable, and its commercial value has been steadily increasing as a result. The bidding process for hosting rights during this four-year cycle was highly competitive, demonstrating the high regard for the World Superseries. Notably, Malaysia has been elevated to the Superseries Premier level, reflecting their dedication to organizing top-tier tournaments.

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To further highlight badminton’s rising status, Rangsikitpho mentioned that the sport is now televised in over 160 countries, with more than 5,000 hours of coverage each year. The online channel launched in 2011 has also played a significant role in expanding the sport’s reach, with almost 22 million views and nearly 70 million minutes of badminton coverage watched by fans.

While specific details about media and sponsorship revenues were not disclosed, BWF Secretary General Thomas Lund emphasized that the OSIM-sponsored World Superseries has been financially rewarding since its inception in 2007. Furthermore, the prize money for the top-tier World Superseries Premier tournaments has seen a steady increase, reaching a minimum of US$500,000 by 2017.

The World Superseries, which includes matches in Australia, France, Hong Kong, India, Japan, Korea, and Singapore, will also offer substantial prize money, starting at US$250,000 in 2014 and increasing each subsequent year. Lund revealed that the total prize money for the Superseries, including the Finals, will amount to at least US$6.3 million next year, reflecting a continuous rise since 2009.

The recent meeting in Kuala Lumpur served as a platform for knowledge-sharing and preparation, as representatives discussed ways to enhance the Superseries experience. Early planning and effective commercial delivery were among the topics explored, with a focus on fan engagement and sportainment.

Paul Brettell, CEO of Badminton Australia, shared that officials from his organization would be attending various Superseries events this year to gain invaluable experience ahead of Australia’s transition from hosting a Grand Prix Gold tournament to the Superseries level. He emphasized that collaboration and collective thinking among the 12 hosts are crucial in ensuring the Superseries remains at the forefront of the sport’s growth and status.

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In conclusion, the BWF’s World Superseries has evolved into a global phenomenon, captivating audiences worldwide and elevating badminton’s standing as a premier sport. With continued growth and improvements on the horizon, fans can expect an even more exhilarating and rewarding Superseries in the coming years.


Q: What is the World Superseries?
A: The World Superseries is a prestigious badminton tour organized by the Badminton World Federation (BWF). It consists of 12 tournaments held annually, showcasing the best players from around the world.

Q: How has the World Superseries grown in popularity?
A: The World Superseries has experienced significant growth in various aspects, including media and sponsorship revenues, as well as broadcast viewership. The online channel launched by the BWF has played a crucial role in making badminton more accessible to fans worldwide.

Q: Who will be joining as hosts in the upcoming World Superseries cycle?
A: Australia, along with the Oceania confederation, will be hosting a Superseries event for the first time, marking a significant expansion of the tournament beyond Asia and Europe.


The BWF’s World Superseries has witnessed remarkable growth and success, with increasing media and sponsorship revenues and a surge in broadcast viewership. The online channel has provided fans with easy access to badminton coverage, contributing to the sport’s rising popularity. The upcoming cycle promises to be even more exciting, with Australia joining as hosts and a significant boost in prize money. The recent meeting in Kuala Lumpur highlighted the importance of early planning and collaboration among the 12 host countries to ensure the Superseries remains a premier badminton event. With continuous improvements, the World Superseries is set to captivate fans and elevate the sport’s global standing. Visit for more information and to stay updated on the latest news and developments.

Tham Khảo Thêm:  BWF News