Thursday, 20 Jun 2024

Exciting Partnership Brings Benefits to YONEX All England Volunteers

YONEX All England volunteers are in for a treat as Badminton England announces a new partnership with West Midlands Trains (WMT) ahead of the prestigious YONEX All England Open Badminton Championships. This exciting collaboration guarantees one free return journey for all 250 volunteers to the Championships, thanks to WMT, the operator of services under the West Midlands Railway and London Northwestern Railway brands.

Sustainability is a key focus for the Championships, and this partnership with WMT aligns perfectly with their commitment to exploring environmentally friendly practices. By offering an alternative to car travel, the event aims to reduce its carbon footprint. This move also strengthens the connection between the Championships and businesses within the region.

The upcoming event, scheduled to take place from 12th to 17th March at the Utilita Arena in Birmingham, is a significant milestone on the Road to Paris 2024. It promises to showcase the world’s best players in action and inspire the next generation of badminton enthusiasts.

Traveling by train is highly encouraged, not only for ticket holders and staff but also for spectators. West Midlands Railway and London Northwestern Railway networks offer convenient and affordable transportation options, with Birmingham New Street station being easily accessible from various destinations.

Sophie Gardner, WMT Sales and Partnership Manager, expressed her excitement about the partnership and the opportunity to provide a transportation solution for volunteers and spectators. She highlighted the extensive train connectivity to Birmingham New Street and the affordability of their services, making them the perfect choice for badminton fans across the country.

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Jenny Clark, Commercial Director at Badminton England, shared her enthusiasm for the partnership, emphasizing the importance of strategic collaborations in growing the Championships. She also expressed gratitude for the support this collaboration brings to the dedicated group of volunteers who contribute to making the event possible.

To ensure a seamless travel experience, the Utilita Arena is conveniently located within a 20-minute walk from Birmingham New Street station. For local travelers, West Midlands Railway offers a simple solution, with Snow Hill and Moor Street stations located within walking distance of the venue.

Remember, booking tickets in advance not only guarantees the greatest savings but also allows you to avoid booking fees. Download the LNR and WMR apps for quick access to your tickets and enjoy the thrilling YONEX All England Open Badminton Championships while contributing to a sustainable and memorable event.

FAQs

Q: How can I book tickets for the YONEX All England Open Badminton Championships?

A: Tickets for the championships can be booked in advance through the official website. Don’t forget to download the LNR or WMR app for quick access to your tickets.

Q: Where is the Utilita Arena located?

A: The Utilita Arena is situated in the center of Birmingham, a convenient 20-minute walk away from Birmingham New Street station.

Q: Can I travel by train to the event?

A: Yes, it is highly recommended to travel by train using the West Midlands Railway and London Northwestern Railway networks. Birmingham New Street station offers excellent connectivity from various destinations.

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Q: How can I make the event more sustainable?

A: By opting for train travel instead of car travel, you can contribute to reducing the carbon footprint of the event. Take advantage of the partnership between Badminton England and WMT to enjoy an environmentally friendly journey.

Summary

Badminton England has partnered with West Midlands Trains to provide exciting benefits to YONEX All England volunteers. This partnership guarantees one free return journey for all 250 volunteers to the Championships, showcasing the commitment to sustainability and exploring environmentally friendly practices. By offering an alternative to car travel, the event aims to reduce its carbon footprint and strengthen its connection with businesses within the West Midlands region. The upcoming YONEX All England Open Badminton Championships, scheduled from 12th to 17th March at the Utilita Arena in Birmingham, promises to be a world-class event and an inspiration for future badminton players. Traveling by train is highly encouraged, with convenient and affordable options available through the West Midlands Railway and London Northwestern Railway networks. Download the LNR or WMR app to book your tickets and be part of this thrilling badminton experience while contributing to a sustainable future.