Thursday, 13 Jun 2024

NEWS

The YONEX All England Championships in 2023 proved to be a remarkable year for both on-court and off-court achievements. This prestigious badminton tournament witnessed thrilling matches, surprising upsets, and unforgettable performances from five champions who etched their names in the history books. Additionally, this year marked a significant milestone as it was the 40th year of Yonex’s sponsorship of the event, showcasing their unwavering commitment to the sport since 1984.

Yonex’s continuous support has propelled the tournament to new heights, solidifying its position as a crown jewel in the badminton calendar and a coveted title for all players. In collaboration with Yonex, Badminton England has also launched the YONEX All England Legacy Project, aiming to engage people of all ages from Birmingham and beyond in the sport.

Alyssa Yoneyama, President of Yonex, expressed her gratitude towards the Badminton World Federation, Badminton England, the Utilita Arena Birmingham, and the dedicated volunteers who have contributed to the success of the Championships year after year. This enduring partnership between Yonex and Badminton England will ensure the continued development and prestige of the YONEX All England Championships, spreading the joy of badminton to fans and athletes worldwide.

Another milestone in 2023 was the 30th edition of the event being held in Birmingham at the Utilita Arena with the support of Birmingham City Council. Since its shift from London, the tournament has flourished in Birmingham, leaving a significant impact on the local community. Councillor Maureen Cornish, Lord Mayor of Birmingham, expressed her pride in hosting the world’s largest and finest badminton tournament annually, highlighting the positive influence sporting events have on the city.

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These milestones have been warmly received by Badminton England, with the 2023 YONEX All England Championships being hailed as one of the most successful in its history. President of Badminton England, Diana Troke, extended her gratitude to Yonex for their continuous sponsorship for the past 40 years, elevating the event to new heights. She also appreciated Birmingham City Council for their efforts in making the tournament exceptional year after year. The partnership between Yonex, Badminton England, and Birmingham City Council has been truly remarkable, and it is hoped that it will continue to thrive for many more successful years to come.

FAQs

Q: How long has Yonex been sponsoring the YONEX All England Championships?
A: Yonex has been the title sponsor of the YONEX All England Championships since 1984, marking the 40th consecutive year of their involvement in the tournament.

Q: What is the YONEX All England Legacy Project?
A: The YONEX All England Legacy Project is an initiative launched by Badminton England in collaboration with Yonex. Its aim is to encourage people of all generations from Birmingham and beyond to participate in the sport of badminton.

Q: How long has the YONEX All England Championships been held in Birmingham?
A: The YONEX All England Championships have been held in Birmingham for 30 years, starting from the first edition in 1994. This move from London has not only cemented the event’s prestigious status but has also had a significant impact on the local community.

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Summary

The 2023 YONEX All England Championships witnessed thrilling badminton action on the court and celebrated significant milestones off the court. Yonex’s sponsorship for the past 40 years has propelled the tournament to new heights, ensuring it remains a highly coveted title in the badminton calendar. The YONEX All England Legacy Project, initiated by Badminton England with Yonex’s support, aims to engage the Birmingham community and beyond in the sport. Additionally, the move of the tournament to Birmingham in 1994 has proven to be a success, making a positive impact on the local community. These achievements have been celebrated by Badminton England, and the remarkable partnerships between Yonex, Badminton England, and Birmingham City Council are set to continue for many more successful years. Join in the excitement and passion of the YONEX All England Championships and discover the joy of badminton.