Thursday, 13 Jun 2024

NEWS

Thousands of local school children and young members of junior badminton clubs across the country are being given the opportunity to attend the YONEX All England Open Championships at Birmingham’s Utilita Arena in March for just £1. This initiative, known as the ‘Kids for a Quid’ campaign, represents a renewed commitment to engaging young people in the sport of badminton. It is a unique opportunity for the next generation of badminton players to celebrate the Championships’ 125th anniversary.

The YONEX All England Championships, which start on Tuesday, March 12th, will take place at the Utilita Arena in Birmingham for six days of world-class badminton. This year, the event aims to involve local schools, inviting them to apply for exclusive £1 tickets. Since the launch of the campaign, over 80 schools have signed up, with nearly 3,000 tickets already applied for. Additionally, affiliated junior badminton clubs under Badminton England will also have the opportunity to attend, potentially bringing up to 5,000 young people to the event during the first three days.

Championships Director, Chris Miller, expressed excitement about inspiring the next generation of badminton players and building stronger ties with the local community in Birmingham and the West Midlands. He hopes that the event will be a festival of badminton, with the young audience helping to bring vibrant energy to the sport.

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The Utilita Arena will not only showcase the world’s fastest racket sport on the court but also provide fun and interactive activities in the arena and on the concourses. These activities are tailored to engage the young, vibrant badminton audience attending the event. The aim is to inspire potential future stars to take up badminton in their schools, local leisure centers, or with their nearest junior club.

If your school or affiliated junior badminton club is interested in participating in the Kids for a Quid campaign, you can register your interest by clicking here.

Kids Quid inset 1200

Q: How can local school children and young members of junior badminton clubs attend the YONEX All England Open Championships?
A: They can attend the Championships by participating in the ‘Kids for a Quid’ campaign. This initiative offers them the opportunity to purchase tickets for just £1.

Q: Where will the YONEX All England Championships take place?
A: The Championships will be held at the Utilita Arena in Birmingham.

Q: How many tickets have been applied for as part of the ‘Kids for a Quid’ campaign?
A: Nearly 3,000 tickets have been applied for so far from over 80 schools. The campaign has also been extended to affiliated junior badminton clubs.

Q: What activities can the young audience expect during the Championships?
A: In addition to watching the world’s best players in action, there will be fun and interactive activities in the arena and on the concourses. These activities are designed to engage the young, vibrant badminton audience attending the event.

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Q: How can schools and clubs register their interest for the ‘Kids for a Quid’ campaign?
A: Schools and clubs can register their interest by clicking [here](website link).

Thousands of local school children and members of junior badminton clubs have the exciting opportunity to attend the YONEX All England Open Championships for just £1. The ‘Kids for a Quid’ campaign aims to engage young people in badminton and celebrate the Championships’ 125th anniversary. Over 80 schools and affiliated junior badminton clubs have already signed up, with nearly 3,000 tickets applied for. The Championships Director hopes that this festival of badminton, which includes interactive activities alongside the on-court action, will inspire the next generation of badminton players. Schools and clubs interested in participating can register their interest online.