Thursday, 23 May 2024

BWF News: TotalEnergies Renews Partnership with Badminton World Federation

TotalEnergies and the Badminton World Federation (BWF) are excited to announce the renewal of their partnership for another five years, extending until 2025. This collaboration ensures that TotalEnergies continues to be the title sponsorship partner of the prestigious BWF Major Championships, including the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals. In addition, TotalEnergies will serve as the Official Energies Partner and Official Lubricants Partner.

The TotalEnergies BWF Major Championships, spanning from 2021 to 2025, will be hosted in various countries such as China, Denmark, Finland, France, Japan, Spain, and Thailand. This partnership has been instrumental in supporting the growth of badminton, even in the face of recent challenges posed by the COVID-19 pandemic.

TotalEnergies is thrilled to extend its long-standing collaboration with BWF. Ting Wee Liang, President of TotalEnergies Asia Pacific & Middle East, Marketing & Services, expressed delight in presenting TotalEnergies’ broad energy profile to a wider audience through this partnership. The attributes of badminton, including performance, precision, and endurance, align perfectly with TotalEnergies’ brand promises for its products and services, including lubricants and mobility solutions. TotalEnergies aims to encourage more people to experience these attributes by participating in this exciting sport.

BWF Secretary General Thomas Lund highlighted the significance of establishing and maintaining long-term partnerships to preserve and enhance the relevance of badminton. The special relationship with TotalEnergies, especially in Asia, has enabled BWF to host elite Major Championships and elevate badminton as a leading global sport. Despite the challenges posed by COVID-19, TotalEnergies’ support has positioned BWF well to continue making badminton accessible to as many people as possible. BWF expresses gratitude to TotalEnergies for their partnership and looks forward to achieving great things together in the years to come.

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Building a Sustainable Future for Badminton

The core goal of the BWF is to provide sustainable, world-class badminton programs that give every child a chance to play for life. It also aims to foster a positive sporting spirit and promote a healthy lifestyle. Since 2015, badminton has experienced remarkable growth, with 339 million active participants and 735 million supporters worldwide. More young people than ever before are picking up a badminton racket, contributing to the sport’s increasing popularity.

This partnership renewal was facilitated by Infront Sports & Media, the long-term commercial partner of BWF. Under the sponsorship agreement, TotalEnergies holds the naming rights for various championships in the coming years:

  • 2021: TotalEnergies BWF World Championships (Huelva, Spain)
  • 2022: TotalEnergies BWF Thomas and Uber Cup Finals (Bangkok, Thailand) and TotalEnergies BWF World Championships (Tokyo, Japan)
  • 2023: TotalEnergies BWF Sudirman Cup Finals (Suzhou, China) and TotalEnergies BWF World Championships (Copenhagen, Denmark)
  • 2024: TotalEnergies BWF Thomas and Uber Cup Finals (China)
  • 2025: TotalEnergies BWF Sudirman Cup Finals (China) and TotalEnergies BWF World Championships (Paris, France)

FAQs

1. What are the BWF Major Championships?
The BWF Major Championships are prestigious badminton tournaments that include the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals. These tournaments feature top players from around the world competing for titles.

2. How has TotalEnergies supported the growth of badminton?
TotalEnergies has been a long-standing partner of BWF since 2015. Their support has contributed to the growth of badminton by sponsoring major championships and promoting the sport to a wider audience.

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3. In which countries will the TotalEnergies BWF Major Championships be hosted?
The TotalEnergies BWF Major Championships will be hosted in China, Denmark, Finland, France, Japan, Spain, and Thailand from 2021 to 2025.

4. What are TotalEnergies’ brand promises for its products and services?
TotalEnergies’ brand promises for its products and services, including lubricants and mobility solutions, encompass performance, precision, and endurance, which also reflect the attributes of badminton.

Conclusion

The partnership renewal between TotalEnergies and BWF signifies a long-standing commitment to advancing the sport of badminton. This collaboration not only supports the growth of badminton but also presents TotalEnergies’ broad energy profile to a wider audience. Together, TotalEnergies and BWF are dedicated to promoting sustainable badminton programs and providing opportunities for everyone to embrace a positive sporting spirit and a healthy lifestyle.

For more information about TotalEnergies and their partnership with BWF, visit Carnegiecentre.