Wednesday, 22 May 2024

BWF News

The Badminton World Federation (BWF) is thrilled to announce its extended partnership with GoDaddy, the world’s largest cloud platform for small, independent ventures. This new collaboration will span three years and solidify GoDaddy’s position as the Official Partner of BWF Major Events.

A Strong Partnership for Major Events

GoDaddy’s successful sponsorship of the TOTAL BWF Thomas and Uber Cup and TOTAL BWF World Championships in 2018 paved the way for this exciting extension. The partnership will continue to enhance the following BWF Major Events:

  • 2019: TOTAL BWF Sudirman Cup, TOTAL BWF World Championships
  • 2020: TOTAL BWF Thomas and Uber Cup
  • 2021: TOTAL BWF Sudirman Cup, TOTAL BWF World Championships

BWF Commercial Director Owen Leed expressed his enthusiasm, stating, “We’re extremely excited to partner with GoDaddy again. This collaboration presents an exciting opportunity to elevate and boost the standing of our Major Events.”

Empowering Small Business Owners and Entrepreneurs

GoDaddy provides an integrated suite of products tailored to small business owners and entrepreneurs. Their offerings include domain names, hosting, website building, email marketing, security protections, and an online store. GoDaddy’s 24/7 local customer support ensures that customers receive guidance and find the tools they need to grow their ventures.

Roger Chen, GoDaddy Senior Vice President APAC Region, highlighted the alignment between the BWF audience and GoDaddy’s target audience of hard-working individuals pursuing their dreams. He remarked, “GoDaddy’s integrated suite of online tools designed for small business owners and entrepreneurs can help them get online and grow their venture.”

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A Partnership for Global Promotion

The negotiations for this deal were facilitated by BWF’s long-term commercial partner, Infront Sports and Media. This partnership not only provides stability for BWF but also opens up avenues for pursuing new global initiatives to further promote the sport of badminton.

About GoDaddy

GoDaddy empowers everyday entrepreneurs worldwide by providing the necessary tools and support to succeed online. With over 18 million customers, GoDaddy is the go-to platform for naming ideas, building professional websites, attracting customers, and managing work. Their mission is to equip customers with the tools, insights, and resources required to transform ideas into successful ventures. To learn more about GoDaddy, visit


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In partnership with GoDaddy, BWF has set the stage for remarkable Major Events in the coming years. The collaboration not only elevates the status of these events but also provides stability and global promotional opportunities for BWF. With GoDaddy’s extensive reach and tailored suite of tools, aspiring entrepreneurs can confidently build their online presence and grow their ventures.

This article is a rewritten and reinterpreted version of the original content, with the intent to provide informative and constructive information to readers interested in the partnership between BWF and GoDaddy for Major Events.