Sunday, 21 Jul 2024

BWF Sudirman Cup 2017: A Historic Event Comes to the Gold Coast

The Badminton World Federation (BWF) has made an exciting announcement – the BWF Sudirman Cup 2017 is coming to the Gold Coast in Australia! This decision marks the first time in its 25-year history that the event will be held on a third continent. Badminton Australia beat out a strong challenge from BADMINTONscotland to secure the hosting rights.

The BWF Sudirman Cup, also known as the World Mixed Team Championships, takes place biennially and will be held in May 2017 in conjunction with the BWF Annual General Meeting. The tournament will be held at the Carrara Sport and Leisure Centre, a state-of-the-art stadium built for the Gold Coast 2018 Commonwealth Games badminton tournament. This is a significant milestone for the event as it will be the first time it is hosted outside of Asia or Europe.

Badminton Australia’s CEO, Paul Brettell, expressed his delight over the win and the recognition of the Oceania confederation by the BWF. He emphasized the importance of the event in raising the profile of badminton in Australia, attracting sponsors, and delivering a world-class tournament.

The decision-making process was not easy, with BWF President Poul-Erik Høyer acknowledging the impressive bids from both Badminton Australia and BADMINTONscotland. The experience and commitment shown by both organizations made it a tough decision for the BWF Council members.

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With this exciting news, badminton fans from around the world can look forward to an incredible tournament on the Gold Coast. The event will not only showcase the sport’s top talent but also provide an opportunity for the host city to shine as a premier international destination.


Q: When and where will the BWF Sudirman Cup 2017 be held?
A: The BWF Sudirman Cup 2017 will be held in May on the Gold Coast, Australia, at the newly built Carrara Sport and Leisure Centre.

Q: What is the significance of hosting the BWF Sudirman Cup outside of Asia and Europe?
A: This is the first time in the event’s history that it will be hosted in a continental confederation other than Asia or Europe. It highlights the growth and popularity of badminton worldwide.

Q: What does this mean for the profile of badminton in Australia?
A: Hosting a major international event like the BWF Sudirman Cup will raise the profile of badminton in Australia, attracting sponsors and providing an opportunity to showcase the sport to a wider audience.


The BWF Sudirman Cup, a prestigious badminton event, is set to make history as it heads to the Gold Coast in Australia for the first time. This decision extends the tournament’s reach to a third continent, marking a significant milestone in its 25-year history. The event will take place in May 2017 at the state-of-the-art Carrara Sport and Leisure Centre. Badminton Australia emerged victorious in a tough bidding process, showcasing their commitment to the sport and their partnership with Tourism and Events Queensland. The hosting of the BWF Sudirman Cup in Australia will not only boost the profile of badminton but also highlight the Gold Coast as a top international destination.

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