Thursday, 20 Jun 2024

BWF News: Total Extends Partnership with Badminton World Federation

Total, the energy giant, has announced an extension of its partnership with the Badminton World Federation (BWF) for an additional three years, from 2019 to 2021. This agreement confirms Total’s title sponsorship of BWF’s flagship tournaments, ensuring its position as the Official Energy Partner for all BWF Major Events.

The partnership extension, brokered by Infront Sports & Media, follows the initial multi-million-dollar agreement signed in 2015, which covered BWF Major Events from 2015 to 2018. In addition to the financial support, the new deal will include digital assets aimed at enhancing fan engagement on a global scale and strengthening Total’s presence in key markets.

BWF President Poul-Erik Høyer expressed his satisfaction with the extended partnership, stating, “Such continuity augurs well for our Major Events brand, and we look forward to another three years of mutual success and development as we build badminton together.”

Francois Dehodencq, Senior Vice President of Total Marketing & Services Asia Pacific & Middle East, emphasized Total’s commitment to corporate social responsibility and its dedication to injecting more energy into the sport. By collaborating with BWF, Total aims to provide strong support in promoting the events to global audiences.

Stephan Herth, Executive Director Summer Sports at Infront, highlighted the growing stature of BWF Major Events and commended the value and commitment demonstrated by Total’s extended title sponsorship.

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This announcement comes shortly after the BWF revealed the host cities for its Major Events in 2018 and 2019. Bangkok, Thailand, will host the TOTAL BWF Thomas & Uber Cup Finals 2018, while Nanjing, China, will stage the TOTAL BWF World Championships 2018. Meanwhile, Nanning, China, has been chosen as the host for the TOTAL BWF Sudirman Cup 2019, and Basel, Switzerland, will host the TOTAL BWF World Championships 2019.

Overall, this extended partnership between Total and BWF signifies a shared commitment to the growth and development of badminton on a global scale. With Total’s continued support, BWF Major Events are set to reach new heights and captivate fans worldwide.

FAQs

Q: What is the duration of the extended partnership between Total and BWF?
A: The partnership has been extended for an additional three years, from 2019 to 2021.

Q: What are the benefits of the partnership extension?
A: The new deal includes digital assets aimed at increasing fan engagement globally, as well as strengthening Total’s presence in key markets.

Q: Which tournaments are included in the partnership extension?
A: Total will remain the Official Energy Partner for all BWF Major Events, including the TOTAL BWF Sudirman Cup, TOTAL BWF Thomas and Uber Cup Finals, and TOTAL BWF World Championships.

Summary

Total, the energy giant, has extended its partnership with the Badminton World Federation (BWF) for an additional three years, solidifying its position as the Official Energy Partner for all BWF Major Events. This partnership will bring numerous benefits, including enhanced fan engagement through digital assets and increased global exposure for Total. The extended agreement reflects a shared commitment to the growth and development of badminton worldwide. With Total’s continued support, BWF Major Events are set to captivate fans around the globe.

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